Agile Prototyping of Experiences


Rapid. Flexible. Saves time.

Meet our Agile Prototyping of Experiences – an iterative prototype validating approach swiftly generating feedback from users, designers and development teams. Be it an app or website or product interface, A.P.E ensures early prototype validation saving time during the design phase and reducing change requests in the subsequent development stage.

The Process

The downside-up way

Traditional Method


Low Fidelity Wireframing

Hand-drawn, basic structures that are done superficially without details.
Time spent: 2 Hours

High Fidelity Wireframing

A more detailed structure using tools which shows how the app will “look" but lacks the crucial design elements and functionality.
Time spent: 6 Hours

Visual Design

Actual design in the form of grids, layout, colors, buttons and screens.
Time spent: 8 Hours


  • Time-consuming process
  • Leaves no scope for accommodating feedback
  • In event of rejection, the entire process has to be redone, thereby wasting 16 hours again

A.P.E. Method


Visual Design right at the start

APE involves Visual Design as the very first step. After thorough research and design thinking, a design is prepared with all the elements and functionalities in place. The resultant deliverable gives the client a clear idea of how their UX would shape up.
Time spent: 2 Hours

Immediate Presentation

Direct interaction with the client with designs to get real-time feedback. All the iterations and changes are taken care of immediately.

A.P.E. Outcome

  • Leaves more scope for iterations and feedback implementation
  • Saves time (From 16 hours to 2)
  • More effective
  • More agile

A.P.E Knows His Tech

You would be surprised to know that A.P.E. is a dab-hand with light-weight prototyping tools such as Balsamiq and Visio for apps and websites. He even works on Axure and iRise. However, he is choosy too, picking only the best and rapid prototyping tools that suite your needs. Now, isn’t that an intelligent fellow?